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google advertisement
10 REASONS WHY YOU SHOULD USE GOOGLE ADS

10 REASONS WHY YOU SHOULD USE GOOGLE ADVERTISEMENT

Despite our age, we all would admit that the digital transformation has influenced all of us to an extent as people are likely to spend their free time on the internet rather than on television. Any advertisement is worthless if people are not viewing it. Considering this google has launched a service called google ads where we can advertise our products and company on a pay per click terms and conditions.

As every business is profit-oriented it is quite natural that we think twice before investing in any sector. But if you are looking to increase the visibility of your brand and products then you don’t need to hesitate to try google advertisement. Let’s go through some of the benefits of using google ads
google advertisement

1)MASSIVE REACH OF GOOGLE

The word google has been glued to our brain as that is the first place where we depend for information. Statics showing 5 billion searches made every day increase its authenticity. Now you know how much will be the reach of your company and product if you are utilizing google ads. In a busy world if people are getting the information required through your ads themselves then why should they leave you

2)TARGET THE RELEVANT CUSTOMERS

Along with the wide range of visibility of the advertisement, google ads will help you to understand and keep in touch with the relevant customers. A user who searches for specific keywords will be displayed the relative ad and the post-click landing page of that advertisement will allow you to collect the information about the customer through sign-up and email id. You can use this to send informative content to the users to be in touch with them and if they are not willing to share their details, we can use retargeting software to revert back to them.

3) HARNESS INTENT

Advertisement is not just displaying your services to someone. It should take into account the mindset and satisfaction of the viewers. The majority of us spent some time on social media for relaxation and fun. What will you feel if you are forced to watch an advertisement at that time? Will be irritated right. So, when and where are important aspects to be considered and if not, it could give a negative result. Studies show that more than social media advertisement, the google ads that appear after searching for a keyword is more efficient as the customer has already taken the first step to purchase.

4)CONTROL YOUR CAMPAIGNS

You have passed through a lot of barriers to run an advertising campaign and it will take a lot of productive time and resources at the beginning and ending of campaigns. On the other hand, buying an added space with software is comparatively easy and a single employee can do it. With some training given he can reach the right customers at right time and can stop the campaign whenever required.

5) HOW MUCH TO INVEST IN AD

As mentioned earlier, google ads is not a free service and it works on the basis of pay per click method. What if it cost you a lot? Don’t worry, Google has allowed its users to set their preferences which include the bidding price on a daily basis. Some top companies in India have set their minimum monthly budget as 70000 Rs which may not be affordable to everyone. So, it’s important to restrict your investment and understand whether your advertisement is getting a reach or not.

6) EASY RESULTS FOR CUSTOMERS

We cannot correct the mistake unless you figure it out. Maybe your advertisement is reaching a lot of people but if they are not understanding. Are they going to read it again or will they shift to another site? So, it is important to know the satisfaction of the customer by analyzing where they landed after clicking the ad, how much time they spent on the website, and how they rate you

7) BETTER RESULTS THAN SEO

Good content with catching keywords is the best way to top the SEO ranking. It will a dream for a lot of companies to be there. Some of them may be having all the flavors to reach on top but still failing to get the traffic. In that scenario, you should not hesitate to depend on the Google advertisements as once you start running that all the organic results won’t appear until below the fold.

8)BUILDING BRAND AWARENESS

Sometimes surfing in google to get information through ads is like driving through busy traffic. It seems to be very disturbing watching those but what is happening is that the more you watch the ads, the more than brand name gets glued to your mind. This is called brand awareness. Through ads even though potential customers are not visiting, every time they watch your advertisement, they start remembering your brand and they will revert to you once they are ready to purchase.

9)EARN MORE CONVERSIONS

When Google decides which ad is seen according to the browsing prospects it will consider the post-click page experience. If you want a visitor to spend more time on your post-click landing page, it should deliver what your ad is promising, or else he will leave the site. So, for converting a casual visitor to a potential customer ads should be precise.

10)DIFFERENT BIDDING STRATEGIES TO INCREASE ROI

The economic stability of each company varies due to different aspects. In order to restrict yourself from losing a lot of money in ads, there are various plans and strategies offered by google

  • CPC – In this type of bidding we have to give money wherever a person clicks on your advertisement
  • CPM- This stands for cost per thousand viewable impressions where you can bid on how much money you are willing to pay for thousand full views of your advertisement. This is helpful to increase brand awareness a lot
  • CPA- Cost Per Action, as the name indicates you have to pay for action like signing up or purchasing

Running google advertisement is a way of bringing reputation and increasing the visibility of your company which can skyrocket your business. Atees Infomedia Pvt Ltd is one of the top agencies in India that can get this task done for you. Please allow us to guide you. Get to us on 7907938810 or email us at atees@info.in

  

e-commerce
Why does every business need an e-commerce website

Why does every business need an e-commerce website

 You need a good e-commerce website for your business that is professionally designed, a lead magnet, a sales booster, and differentiating website. Customer behavior changes according to time to adapt to modern technology and the digital age. Hence you should have your search engine presence.  2021 is the year of advanced tech and automation. Due to the Covid-1 Pandemic situation going on everything is shut. People are hanging out less. But with having a digital presence you can sell your customers whatever they need through web design Indian agencies. Following are some of the reasons for possessing a website in the year 2021.

1.Proves credibility:

If you want people to recognize your business and think it is credible you should have an e-commerce website. As there are thousands of business owners out there. People won’t trust anyone as they have become smart nowadays. They will ask for your website to build trust in you. So, contact a custom website development company and have a website to stand out.

2. A website helps your business accessible:

Most people prefer to purchase products through an official e-commerce website or from social media pages these days because those vendors deliver their services or products at the customer’s tips and doorsteps. An official website makes you available 24*7. As a result, customers can contact you at any hour of the day. This is the other reason why you need a website. Hence the website makes it easy for your customers to reach you and buy your products or service.

3.The website provides a better perception of your business:

An e-commerce website can help you maintain a strong and long-lasting connection with your customers. A website makes you look credible. This builds an initial level of faith with customers and persuades them to do business with you. While constructing a business website, we keep all dominant users’ points of view in mind and like what features make them stay, this helps in giving a great user experience. So, having a website is establishing trust among customers. So, they come back for more.

4.Displays your products or services in the best way possible:

Presentation plays an important role for the people who buy your products or services. It is important to make every customer buy your products especially if you are a start-up organization. Having a website helps to display your products the way you want using beautiful images, short video tutorials, and downloadable PDF instructions.

5.The website gives benefits from google searches:

Through Google search, our website can get into search listings thus making it easy for customers to find you. People prefer to search for everything on google. So, if you have a website and have done its proper SEO, it will come in the top searches of Google. People can also find you using keywords related to your business. So, if you want to become famous during your start-up and customers can easily find you on Google, you need to have a website.

 This decision of having a website will help you in the long run. ATEES INFOMEDIA PVT LTD is a web design Indian company that provides you a better client service with an expert team of web designers, SEO specialists, content writers, etc. We can ensure you that your website will come on the top search list of google during your start-up itself. We help business owners find uncomplicated ways to grow their businesses.

   

seo ranking
5 Ways to maintain SEO ranking after redesigning a website

5 Ways to maintain SEO ranking after redesigning a website:

 Web design trends are changing continuously and if you want to stay competitive in your industry, you will eventually need to redesign your website. While working on your website redesign, it is important to maintain SEO rankings and domain authority before, after, and during the process. During this period, you must take time to not only sustain your SEO ranking but also look for ways to improve it.

seo ranking

 

Here are some ways to maintain your SEO ranking after redesigning a website:

  Use a Staging site:

Keep your old website fully functioning during this time as closing it down during the redesign can disappoint new visitors. A common strategy is to create a web redesign on a separate URL. Don’t index it so that search engines don’t present it instead of the official one. Complete the redesigning process on that separate domain and switch to a new one when it is ready.

  Add redirects:

If you run a WP website you redirect as your website develops over time which means you will have to support redirects to sustain a compatible navigation experience. There are 2 types of 300 redirects that web design must contemplate:

  1.     301 redirects: They are permanent ones designed for website visitors and search engines
  2.     302 redirects: They are temporary. You have to avoid this one while redesigning for the sake of SEO ranking.

 

   Monitors SEO:

        A variety of search engine monitoring tools are available on the internet that can keep track of important measures regarding your website, including keyword rankings, historic keywords, organic traffic, domain authority, spam score, backlinks, etc. Check for changes in organic traffic in the days after the redesigned website launch. It is also good to check page-by-page analysis to see if the new pages are performing well or not bringing new audiences.

  Ensure Stability:

 Try to keep the layout of your redesign stable with your authentic version. The familiarity will make sure regular users won’t be confused. For that, map out the old meta description tags and headers of your existing website using a layout visualization tool. Screaming Frog, Apify, and other similar crawling tools are used for this purpose. These will help you crawl your site automatically. It’s very important to sustain a similar flow and structure of your website so that you don’t lose all that SEO ranking.

  Managing missing pages:

 All high-ranking content on your world website should have an equal page in the redesign, to sustain your SEO ranking. AN evaluative review of the new images, text, and its changes have to be done taking precaution to avoid broken redirects and missing content. Have a copy of your site map in hand, so you can easily see existing pages to not miss any of them in your redesign.

 In this consummate world, you would ensure you know everything there is to know about a website and its SEO ranking. ATEES INFOMEDIA PVT LTD carefully plans for a site migration to preserve your SEO and we will help you to get back on track. We follow the above comprehensive methods so that nothing gets left out. If you have questions about maintaining all that hard-earned SEO ranking after a website redesign, don’t hesitate to contact us. We will also help you get started with your new website plans.

online pharmacy development company
Get Started And Expand Your Business With The Online Pharmacy Development Company

In today’s day and age, everything is online. But are, all the online facilities available the right one for your firm?

The pharmaceutical industry is already a step ahead with the online pharmacy. If you are a pharmacist or someone who owns a medical shop, then it is the right time to expand your business online.  You might have already thought of starting an online medicine delivery solution. Being a reputed online pharmacy development company, we provide the right platform. This helps in digitizing your pharmacy. So the question is how to start your own online solution. Keep reading and see how ATEES E-Pharmacy will benefit your online business. 

Identifying the best online pharmacy development company

As mentioned before, several online platforms crop up day by day. It is up to you to choose the best solution from the right online pharmacy development company. It would be better to opt for a ready-made solution to promote your business. This would also reduce the development costs related to it.

When choosing the right solution, identifying the required features is important. You may get the following:

  • Responsive website
  • Access to many devices
  • Support for many OS
  • Compact user interface
  • Seo optimized pages 
  • Powerful back-end software

But these are the basic features a typical pharmacy app development company provides. 

So, how we stay different?

At ATEES, we provide more than the basic features. This include:

  • A responsive website & a mobile application
  • Online and multi-level catalogue for drugs & medicines
  • An integrated medicine cart & shipping that includes USPS, UPS and FedEx
  • A platform for managing sales, customers, promotions through an e-admin or log in.
Enhanced Features On Mobile Apps For Pharmacies

online pharmacy development companyBuilt using advanced technologies, our solution integrates the possibilities of a mobile application. Mobile app pharmacies are one of the best to establish an online presence. This is particularly useful for pharmacists. 

Also, doing your business through the mobile app can save you time. It gives you a wider acceptance to attract new customers and reach out to new geographical areas.

You get a mobile app along with our solution for your business. Apart from that, all our mobile apps are compatible with both Android & iOS devices. The mobile apps come enabled with many features that aids owners as well as customers. One such is an advanced tracking facility. Also, the user interface of the app is simple. This makes it easier for all customers to use.

How our solution benefits you

Our online solution, Atees E-pharma is ideal for those who want to start a profitable business. This includes medical shop owners and pharmacists. Also, the mobile app integrated with the system is tailor-made and simple to use. The advantages you get with our solution as a pharmacy developer:

  • An improved and assured ROI
  • Reliable, convenient and regular performance analysis
  • Increased sales & business leads
  • Higher profits at fewer investments
  • Extended working hours and technical support
  • Proven industry-based technologies
  • Excellent marketing features
  • Manage, review and administer all the orders from your device
  • Better customer relationships
  • Brand equity that reflects your business identity
Why ATESS is One Among Top On-demand Pharmacy App Development Companies

Our talented & professional in-house developers innovate with the latest technologies. ATEES online medicine delivery app solution employs AI on the product roadmap. This retargets potential customers and identifies exceptional target prospects. The integration of digital currency is another feature implied in our apps.

Hence we can say that we stand apart in rendering the perfect solutions. When it comes to cost, our solutions are affordable even with all these advantages. This is not something you won’t find anywhere else. We help every businessman to enlarge their enterprise in the online sector.

Maximizing the benefits from pharmacy app developers

As a pharmacist, you are able to buy the online solution from ATEES & enjoy the extra benefits. This is something you are less likely to get from similar agencies.

  • 2-year free hosting
  • 24*7 technical support
  • Helps in reducing medical waste
  • Maintain a detailed record of history, transaction and policies of your orders
  • Privacy for your app
  • Monthly review and maintenance

We provide the perfect online solutions to all who want to start an online business in the medical field. This includes medical store owners & pharmacies. We integrate the most modern technologies to develop and customize your business. We also cater to suit your needs.

Associate with ATEES E-Pharma and avail payback scheme with unbelievable discount offers. Contact us at +91 858 900 8025 or visit our website www.www.atees.in for more information on our services and solutions. You can also refer to our blog or post in the comment box to clarify further queries.

 

atees
Site Launch

We are pleased to announce the groundbreaking website launch. The website revamp was such a hectic and long journey for all of us and finally, we have come up with the best online presence that caters all your specific requirements. We have given special attention to all areas of the new website so as to provide better accessibility and easiness to the whole information. This is the major website revamp we have done since the last revamp in 2014.

Our previous website became outdated on account of the introduction of modern technology as well as novel insights in SEO analytics. Though we have outstanding services and sub-services, they were not publicized in the prior website. The need for a more innovative outlook was completely evident and that is how we have resolved to revamp our website. All these constraints were eliminated and answered in a better way on our new website.

We wanted to provide the finest user-friendly experience for our customers. Therefore, the first thing we did was optimizing the whole site as per the latest technologies. This comprised of SEO, Relevant keywords research and sophisticated UI/UX design. All these measures created the best website experience. Each area of the website became more interactive, informative and accessible with voice search technology. Our full-fledged services are made visible as new services are being added. Amongst the new features, we have made the website optimized for mobile devices. A product store is now available for customers for software products. We offer flat 40% off for our services, so all small, medium and large scale industries can benefit from it. We believe that our updated website is able to enhance the customer’s experience.

Interview
  1. Starting as a PHP developer how do you brief your career after becoming an e-commerce specialist?

    From my journey as a core PHP developer to an e-commerce specialist, one thing that has driven me is the need to learn. I started my career as a core PHP developer. While working on the programming language, I studied about the default functions from which I created custom functions. I was able to build and provide assistance on various types of projects. It is at this time that I advanced my career from maxtreme pharma core PHP to MVC architecture and further expanded it to HMVC. While working on this architecture and its programming, my attention became focused on e-commerce. Amazed by its possibilities in various industrial needs such as sales, rent, wholesale/retail, etc. This led me to learn more about e-commerce and how it functions in various categories. This, in turn, led me to learn about Opencart.

    This is where I got into building e-commerce software systems for companies and as projects. Integration and customization was a part of it. The more I learned about e-commerce and its functions, the better I became. Around this point, I advanced my career to Magento specialist where I was programming custom modules, API and other functionalities. The point is to never stop learning and never be afraid of aiming high.

  2. Being an e-commerce specialist what are the challenges that you have faced?

    Becoming an e-commerce specialist was a platform for me where I could learn more deeply and use my acquired skills to develop successful projects, however, there were challenges that I faced during my work times. Instead of seeing them as a pain, I see these challenges as various motivating factors that further drove me to learn more about e-commerce technologies. Some of the challenges I faced was dealing with API transactions, recurring payments which involved repetitive tasks. Most of the challenges were involved in the server-side. Changes in the server-side made us make frequent changes. Overcoming challenges helped me to update my knowledge as an e-commerce specialist. This also allowed me to serve the customers better. When low-level companies visit us for a consultation on starting an e-commerce website, based on my experience in dealing with these challenges, I am able to point them out and explain clearly along with the solutions. This makes them choose us for implementing the e-commerce software. This is helpful for both customers and us.

  3. What are the trending aspects of e-commerce and how it worked out in your organisation?

    E-commerce is an evolving platform that results in newer changes occurring. The idea is to know about the current trends by identifying and analysing them to see if such an update is beneficial for the organization. What I normally do is that when I come to know about any trending ecommerce update or solution, I test it myself. The testing involves ensuring if the latest trending concept will be feasible for smoother workflow in the organisation. If found suitable, only then I will brief my team about it. Sometimes the team members come up with ideas on improving the e-commerce system. This also results in checking and finding out if it has the potential for business growth.

  4. Apart from being an e-commerce specialist, you are the team lead of several projects. How would you describe your work life?

    What I don’t prefer is leaving one for the other. Being both an e-commerce specialist & a team leader, I am able to find a balance on both sides. The thing about e-commerce projects is that for almost every project, the base is the same. This makes dealing with e-commerce projects one step easier whereas when handling other project types, they will have different architecture and functions. Since they are different and require different logic, a certain amount of time is needed in order to learn and build the logic especially if its a project that I don’t know about. Without the proper knowledge base, handling the projects is not at all recommended.

    When I receive projects, based on the project type, I assign the respective parts to my teammates and bring them together on board. The benefit of this approach is that each member gets a part of the project that they are well experienced at and it promotes faster development of the project. As an e-commerce specialist and a team leader, I have an overall idea about both platforms. This is what makes me able to handle projects without compromising one over the other.

  5. What are the possibilities of e-commerce mobile app?

    Mobile applications are gaining popularity in recent years. Smartphones are gaining dominance in the online world for accomplishing a wide variety of tasks equivalent to the ones performed on a typical desktop. This includes e-commerce. Since the majority of people are using smartphones for shopping, an e-commerce app can definitely increase business sales. What an e-commerce app does is promotes publicity about products and drives customers to the app or website. When we build an e-commerce mobile app, what we try to aim for is providing a faster and fluid shopping experience to the users. When designing the app for smartphone, it involves the use of caching and API’s which are compressed so as to provide a faster loading time. The purpose of an e-commerce app is to lead the customer from browsing to sales point within the shortest time. This means presenting an interface that houses all the important parameters needed for promoting a sale.

atees

Well defined Marketing Strategies with captivating content

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Powerful websites along with great layout and designs

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SEO friendly website with more traffic & better leads

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ATEES has been the leading digital marketing agency in Kerala since 2012. Our efficient services has benefited well-known companies all over the world. We are primarily focussed on providing technologies for Micro, Small & Large businesses.

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