Hatchway

An emerging CAD training provider receives the Midas touch of ATEES’ digital marketing services.

Here’s what the Managing Director of Hatchway, has to say about its journey with ATEES:

“ We are an established CAD training solutions provider with proven teaching methodology and excellent student success record to our credit. We received students mainly through reference by old students and well wishers. We approached ATEES because we wanted to make ourselves available to online searches and enquiries, and improve our business prospects in the process. ATEES has made Hatchway a well-known name in the training industry, and given our sales a quick boost through some heavy online marketing.”

Problem Identification:

Hatchway is a leading CAD institute based in Kochi, providing world-class training in industrial standard CAD software packages. It has the capacity to train 250 students in a single batch. When Hatchway sought the digital marketing services of ATEES, there were only around 100 students attending the courses, so a sound digital marketing strategy was required to get more students for the varied courses. We identified the following opportunities to give Hatchway the much needed online facelift.

  • 1) Bring Hatchway website to the forefront of Google searches for best CAD institutes in Kerala.
  • 2) Promote the courses provided by Hatchway along with student testimonials in video format to generate wide interest.
  • 3) Encourage positive student reviews on website, google page etc and market them effectively.

Solutions:

We did an initial business analysis and came up with a detailed strategy to get more students to Hatchway. Since it is a training institute, we decided to focus specifically on student video testimonials since they are widely trusted and have a great impact on online viewers searching for the best CAD training centre.

Strategies adopted:
  • 1) We optimised Hatchway website to rank in the first page of Google for keyword-specific searches using effective on-page/off-page SEO techniques. We optimised the website structure and content for search-engine visibility. We also did heavy content marketing, link building, directory submissions etc to improve website ranking.
  • 2) We created engaging student testimonials which were marketed effectively on website, Youtube and other channels.
  • 3) We collected student/teacher feedback and encouraged them to post their comments on Google page of Hatchway, which helped to increase google rankings and improve site visibility.
Conclusion:
Hatchway has come a long way from being an emerging CAD center to a reputed name in the world of CAD training industry. The popularity given by student reviews and testimonials as well as a high degree of online engagement with customers has given Hatchway the impetus to carry out training in full capacity and maximise its profit margins.
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