SCENARIO WEDDINGS - A CASE STUDY

"How we drove more visitors to SCENARIO WEDDINGS"

The Managing Director of Scenario Weddings, Mr.Bahanan's statement-


ATEES, our consultant for Digital Marketing Services has reviewed and presented the following case study for us (SCENARIO WEDDINGS).


WE RECEIVED 16 % MORE PAGE VIEWS AND 30 % INCREASE IN TRAFFIC AFTER USING SERVICES OF ATEES.

IDENTIFYING THE PROBLEM ZONES

Scenario Weddings is a leading creative event management company with over 7 years of succesful service and satisfied customers. We however felt we must enhance our online presence and grow in the Digital world of Business, hence approached ATEES for a consultation. Here are some of the issues we needed addressal of:

  • Not Getting enough shares of natural search engine.
  • Improper functioning of ON Page SEO concepts.

  • Restricted/Limited details about certain searches by customers.
  • Popularize Digitally

OUTCOMES OF ATEES CONSULTATION

SCENARIO WEDDINGS received 16 % more page views than before, in a span of 3 months. The company recorded a 30 % increase in site visits, as a result of the digital marketing efforts of ATEES. Pay Per Click advertisements refined search results are better for Scenario Weddings


Strategies/Methods Adopted:

Scenario Weddings was able to witness a big boost in their business in a short span of time after implementing our best seo strategies. We have applied the following techniques to bring the wedding planners to the top of SERPs:

Keyword Research:
We had spent a considerable amount of time studying the industry and researching the most popular keywords used by people searching for a wedding planner. Google Adwords keyword planner tool was used extensively to come up with the best results.

Keyword Optimization:
After a successful KR was performed, the next step was to select the best keywords that can drive quality traffic to the website. As we continued with keyword optimization, we have been able to uncover new keyword opportunities and maximise leads and sales.

Technical SEO:
The website content has to be easily readable and navigable. A sound technical seo strategy has been formulated by us to ensure that the contents are indexed correctly and are well linked from various locations of the web. Key areas like title tags, meta description, image alternate texts, headings etc, were focused widely.

Offpage SEO & Link Building:
Scenario Weddings has witnessed a 30 % increase in site visits in a short period of time. This has been due to the execution of powerful off-page seo strategies from various sites like facebook, twitter, google+, linkedin etc, which helped the company grow in online popularity.


Shown here is the Keyword Report for 4th week of October 2016

Keywords Page Number Position Number Map Page Number Map Position Number
Which is the number one wedding company in Kochi 1 1 1 4
Which is the number one wedding planner in Kochi 1 1 1 3
Which is the number one wedding planner in Cochin 1 1 1 3
Wedding Planner in Cochin 1 3 1 4
Wedding planner in Kochi 1 5 1 5
Cochin weddings planners 1 3 1 5
Cochin wedding planners 1 3 1 7
Kochi weddings planner 1 1 1 3
Wedding planner in Angamaly 1 3 2 1
Wedding planner in CIAL 1 1 1 1
Best wedding planner in Cochin 1 4 1 1
Adlux wedding planner 1 6 1 5
Best wedding planner in Kochi 1 5 1 1
Best wedding planner in Kerala 1 5 1 2
Wedding company in Kochi 1 5 1 4
Wedding entertainment in Kochi 1 3 1 5
Which is the number one wedding company in Kerala 1 4 1 1
Wedding planners in Kochi 1 9 1 3
Best wedding planners in Cochin 1 4 1 1
Best wedding planners in Kochi 1 3 1 1
Best wedding planners in Kerala 1 9 1 1

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