Responsive designs are developed by a technique that makes site reacts to the screen size of the user. Responsive design will optimise a user’s browsing experience by creating a flexible and responsive web page, optimised for the device that is accessing it.

Images in responsive web designs are called context-aware. This particular technique serves the purpose of responsive designing in true sense as the images served at different resolutions, ranges from large screens to smaller ones. The scaled images appear to change fluidly with the help of updated developer tools and coding languages, allowing designs to look sharp in every context. Responsive web designing is remarkably different from traditional designing in terms of technical and creative issues, and a careful use of this can do wonders while designing.

The website uses the same URL on all devices. The website serves the same content to any device but will change the view and order depending on the screen size of the device. In other words, it rearranges the content to fit onto any screen size.
Responsive web design is client-side rendering. This means the browser will have to download the entire web page, then resize it according to the screen size.

Responsive Design Advantages:
  • One URL makes it easy for users to interact with the website.
  • If built properly, responsive design automatically adjusts to whatever device the user is using.
  • When making changes to your site, you only have to make those changes in one place instead of two if you have a separate mobile website. Responsive design has its place but doesn't mean it should be used in all places.
  • If responsive design makes sense for your company, and you have the extra money to spend on this new fad, then great - go for it. But please don't fall as a victim to these scare tactics other companies are adopting to sell you a website.