A website is termed dynamic when the site is written by server side scripting languages such as PHP, ASP, JSP and so on. Scripting languages are dependant on actions taken by ther user. A dynamic website enables the user to fetch data from resources in an organized and structured manner. Efficiency is maintained in delivering the page specifics to the dynamic website. The ability to connect to a database means that you can also create a content management system, an interface which allows the client to input and manage data via a web­based series of administration pages. This content can be text for their pages and images to go along with the text, or items in their product range with categories, specifications, short and long descriptions, images etc. In both these cases it can be as simple or as complex as the clients requirement.

Advantages of dynamic sites:
  • Greater functionality which is stored in a database – no web expertise needed.
  • Easy to update and implement design changes across all or selected pages can allow for collaboration. (e.g. writing staff, audience contributions.)
  • Interactivity – users can interact with the content, update it, share it or get served with personalized content based on their preferences. Costs are higher initially than for a static site and additional functionality may also cost more, particularly if it's something that wasn't envisaged originally and requires re­writing of the core code or database.
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